Do the years of the rainbow Louis Vuitton monogrammed bags and oversized Gucci belts make your stomach churn and retinas burn? I’m talking about that awful era of Paris Hilton wannabes with the fake tans, bleached hair and larger than life designer labels plastered on literally everything. If you’re feeling nostalgic about my previous description, please leave; if not, keep reading.
In the wake of “in your face” branding, I am loving the change towards a more subtle and less ostentatious movement: Bespoke. My move to the West Coast, specifically San Francisco, has opened my eyes to a more relaxed yet incredibly fashionable style. Now I am not knocking brands for having their classic signature designs, I’m just saying that you don’t have to be so obnoxious about it. There is something to be said for wearing a pair of Hermès Corfou sandals because you love the style and fit, not because everyone will look at them and automatically know how much you paid. This Bespoke movement also encompasses companies that do everything customized and made just for you. A small logo or simple stamp, think Givenchy or Lanvin, is even too showy for this crowd. The quality of these products can be just as good, or dare I say even better, than brand names, and you actually have a say in the color, design, leather, exotic skin, etc.
Personally, I love when brands have a certain image or design that only lovers of that brand recognize (the pyramids originally seen on the Hermès Collier de Chien, for example). It’s like being in an exclusive club; only the people in the know actually know.
While there is something so lust-worthy about those interlocking “C”s and that scrumptious caviar leather, I am starting to lean more towards classic styles than the trendy ones (See the photo below). Chanel’s quilted Cambon bags are a staple in any fashion addict’s closet, but I don’t think that tie-dying them should be something consumers should be persuaded to think is novel or even attractive.
I fully understand that twice a year (Printemps-Été/Automne-Hiver), brands need to come up with something new and alluring, but maybe take a look in your history books and bring back old styles or colors rather than throwing things together and serving it on a platter as if it was designed by the gods. I think it’s rather insulting that we are expected to place these brands on a pedestal and have them look down on us, mere minions.
Now don’t take my criticisms to say that I am taking all my Chanel bags and burning them at the stake. Rather, the opposite. I covet anything and everything Vintage because the quality is unrivaled. The only brand that has not shifted to machine stitching and conveyor belts is Hermès. By keeping majority ownership within the Hermès family, they could ensure quality control within their factories.
With that being said, I am not going to lie and say that I am throwing out all my things with labels on them; I am just learning how to master the art of dressing without looking like a label whore because I have been there, done that. Now that I am in my twenties, I want to perfect the understated plain t-shirt, blazer, dark wash jeans, bright pumps and Céline phantom bag look. As the days of those rainbow Louis Vuitton belts and bags fade farther away, I think the world is ready and primed for a new wave of beautiful and bespoke fashions; and in this new world, there will be NO more “Juicy” written across my butt, thank you very much. 💋